From the course: Color for Design and Art

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

Establishing pecking order

Establishing pecking order - Illustrator Tutorial

From the course: Color for Design and Art

Start my 1-month free trial

Establishing pecking order

- Our eyeballs are some really busy little organs, and one thing in particular that keeps them on their toes, so to speak, is the job of constantly letting us know what's worth paying attention to, and what could be considering peripheral. That's no easy job, especially considering the vast amounts of visual clutter that we face almost every waking minute these days. So, that said, we, as designers, we can do the eyeballs of others a real favor by creating layouts and illustrations that provide really clear and sensible cues as to where to look first, and where to go next, where to go after that. So how's this done? Compositionally speaking, things like size relationships, visual framing, and directional elements, these can be employed to attract and direct the eye, and color can help too. In fact, let's talk about how color can be used to tell the eye where to go when it encounters a layout. Now I'll use this somewhat challenging layout as my subject here. It's challenging because…

Contents