Join Jim Krause for an in-depth discussion in this video Establishing pecking order, part of Color for Design and Art.
- Our eyeballs are some really busy little organs,…and one thing in particular that keeps them on their toes,…so to speak, is the job of constantly letting us know…what's worth paying attention to,…and what could be considering peripheral.…That's no easy job, especially considering…the vast amounts of visual clutter…that we face almost every waking minute these days.…So, that said, we, as designers,…we can do the eyeballs of others a real favor…by creating layouts and illustrations…that provide really clear and sensible cues…as to where to look first, and where to go next,…where to go after that.…
So how's this done?…Compositionally speaking, things like…size relationships, visual framing,…and directional elements, these can be employed to attract…and direct the eye, and color can help too.…In fact, let's talk about how color…can be used to tell the eye where to go…when it encounters a layout.…Now I'll use this somewhat challenging layout…as my subject here.…It's challenging because everything in it…seems to be calling for a similar amount of attention.…
Primarily aimed at designers and illustrators, the course leans heavily toward digital tools such as Photoshop and Illustrator, but concludes with some challenges using real-world media (inks and paints!), so members can get a solid understanding of mixing colors and what tools and combinations work best.
- Navigating the color wheel and color vocabulary
- Why a color's value is so important
- RGB vs. CMYK vs. spot
- Finding the perfect color
- Working with grays and browns
- Building a color palette
- Borrowing hues for palettes
- Establishing color hierarchies
- Fixing color problems
- Altering color in photos and illustrations
- Using texture with color
- Painting for learning and fun