Drawing up usage guidelines


show more Drawing up usage guidelines provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Logo show less
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Drawing up usage guidelines

Our logo is finished, but our work is not yet entirely done because we need to draw up usage guidelines. The purpose of the usage guidelines is so that whoever uses the logo, whoever you may be passing on the logo to, to maybe use in some kind of cross promotion; that they use the logo in a way that you had intended. As a tip you can download different company's usage guidelines and see what kind of content they contain and adapt one of theirs to your own needs. Now even if you are the only person who intends to be implementing the logo, it's still a good idea to have a style guide. That way it helps you control your own branding and think more clearly about how the logo is going to be used.

What I have done is make an InDesign document with various different categories of usage and then I have made that into a PDF and this PDF will be sent to anyone who is going to implementing the logo. Here we are in Acrobat looking at that PDF. I have made some bookmarks for easy navigati...

Drawing up usage guidelines
Video duration: 3m 41s 2h 57m Intermediate

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Drawing up usage guidelines provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Logo

Subject:
Design
Software:
Illustrator InDesign
Author:
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