Join Nigel French for an in-depth discussion in this video Drawing up usage guidelines, part of Designing a Logo.
Our logo is finished, but our work is not yet entirely done because we need to…draw up usage guidelines. The purpose of the usage guidelines is so that whoever…uses the logo, whoever you may be passing on the logo to, to maybe use in…some kind of cross promotion; that they use the logo in a way that you had…intended. As a tip you can download different company's usage guidelines and…see what kind of content they contain and adapt one of theirs to your own needs.…Now even if you are the only person who intends to be implementing the logo,… it's still a good idea to have a style guide. That way it helps you…control your own branding and think more clearly about how the logo is going to be used.…
What I have done is make an InDesign document with various different categories…of usage and then I have made that into a PDF and this PDF will be sent to…anyone who is going to implementing the logo. Here we are in Acrobat looking at…that PDF. I have made some bookmarks for easy navigation. First of all,…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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