Skill Level Intermediate
- [Instructor] Welcome to drawing vector graphics laboratory. Design and illustration is more than creating visuals. Be it illustrative or through graphic layout. The creative process is successfully fueled by insightful ideas. In other words, as Saul Bass so wisely stated, design is thinking made visual. One key to successful logo designs, iconography, and other forms of visual communication, is shape association.
The ability to look at any form and see it as something else. We've all done this before. As kids we would lay back on the grass, look up in the sky, see a cloud and associate that cloud shape with something else. And in this movie I'm going to challenge you to do the same thing. By looking at a simple shape and exploring what else it could possibly inspire. This is better demonstrated than explained, so let's get started. We've taken the simplest of all shapes, the elliptical shape and we're going to clone this.
Command + C, Command + F. I use keyboard shortcuts, so I hit F3. I'll bring it up, select both. We're going to intersect it with pathfinder and this is the shape we're now going to associate with and come up with other ideas. What could possibly be created from this shape? Well, you might look at this shape and we'll go back to ellipse tool here and we might want to create another circle like this.
And clone that. And go ahead and inset it with another circle. Clone that one and inset that one with another circle like this. We might select all of these and move it down kind of like this. Maybe we're going to zoom in on this. Create another circle, kind of like this.
You might already be able to tell where I'm going with this. Kind of like that and now we can take this shape, clone it, select this shape, intersect it. Clone this shape again, Command + C, Command + F. Intersect it. Repeat that process another time. Command + C, Command + F. And intersect that shape. So, all we've done here is we've done simple shape building.
So I can select these, bring to front. By the way, if you want to bring to front, arrange, bring to front, like this. And now we can take these shapes and we can start colorizing them. Now I have a graphic shape set up and we're going to do that on this one. We'll take this outer shape here and let's see, we'll make this a nice brown color. I'm going to copy it and paste it. It should be behind this shape and we'll select this shape and we'll select this brown color.
I'm going to go to color here and we want this to be a tint, so we'll do it about 70. Like this, we'll select this shape. Go back to swatches and on this one we'll color it black, no outline. We'll apply no outline to this, fill it with white and on this reflective color we will pick kind of a muted blue, like this.
Now this is an easy way to create a shape association. So we've taken the basic shape and in this respect, we created an eye. Now I might do a little more detailing on this. This is another feature of a free plugin called Subscribe and this tool is called circle by two or three points and I use this all the time, where I can select any shape and I click once here, click once here and now I can just go ahead and you can see, if I pull it, I can go ahead and associate it.
So I'll go ahead and create this shape. I'll select the eye shape, the base shape we started with. I'll clone it, Command + C, Command + F. Then make sure this one's in front. I have this set up as an F5 key to bring to front. Once again, it's right here, bring to front. Select both and I'm going to go ahead and trim that shape and then go to graphic styles and I have this shading set up. I'm going to click that and it's going to apply, multiply and 50% opacity to that.
So that's how quickly you an create something. In this case it was associated with our base shape, which is that kind of tear-drop-looking shape that we ended up with. What other shapes could we create with that shape? What other shapes could you think of? What other things could you think of with that shape? Well, you might look at it and see a fish. Once again, we have that shape as the body of the fish here. Or, you might put it in the context of sci-fi.
And you might use that same shape to form the body of a rocket ship. Or maybe that same shape inspires you about an aspect of human anatomy. The mouth. Or maybe you think of it in a simple way as a representation of a leaf. Shape association is the ability to associate one thing with another thing, because they have something in common and that is, the shape. It's a key part of design.
I'm just baking it down to lowest common denominator. Maybe it's a geographical association. So you think of an island in context of this shape. Or maybe you look at that shape and you realize it's within other shapes to form, you know, a DNA strand for genetics. Or maybe you associate it with food and it's a pea pod. Or maybe you associate it with something you enjoy as a hobby, such as a sport like football.
You know, shape association can be literal associations like this, but they can also be conceptual associations. So maybe, a shape can associate with a fear. You might not like snakes. You don't have to keep that association in the exact orientation. Meaning you could turn that shape and see other associations, like an animal. In this case, a penguin. Or maybe you further look at it and you see it as an association to a culture.
Like this tribal mask. So this is all I'm talking about when it comes to shape association and using smart thinking to create visual impact. So, my challenge to you is what associations do you see in these shapes? I want you to take this and I want you to explore what else could possibly be created with this simple shape. So study this shape and come up with some associations of your own.
Don't just mimic what I've already done. Anyone can do that. Take the time to discover what else this fundamental form could inspire you to create. Whatever ideas you come up with, make sure to email me an image of it at question@DVGlab.com. Thank you for watching DVG lab and remember, never stop drawing.
Q: Why can't I earn a Certificate of Completion for this course?
A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.