Join Nigel French for an in-depth discussion in this video Developing ideas in Illustrator, part of Designing a Logo for a Media Company.
Continuing with the development of our logo for Red30 Media, a video production…company based in Los Angeles.…Here's where we are, we have found out about the scope of the project, we've…interviewed our client, we've found out what their needs are, what their tastes…are, we've done a mind map and we've made some sketches.…So we're now ready to start creating our logo or at least generating some…ideas in Illustrator.…And the first point I want to make is that Illustrator is the place you want to…be, we want to be designing with vectors as opposed to pixels. And here's why.…
The word PIXEL is rendered in pixels and the word VECTOR rendered in vectors.…And when I zoom in you can already see the difference at this view size, but…look what happens when I zoom in.…We can see that the pixels reveal what they really are, they are bitmaps.…So pixels, which is what Photoshop is all about appropriate for photographs…but for crisp line work which is what we need for a logo, we need to be in Illustrator.…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos