Join Von Glitschka for an in-depth discussion in this video Developing a brand name, part of Foundations of Logo Design.
When you audit any brand identity project, one thing you may discover that other than…the need for a new logo is a new brand name.…Whether a business is just starting or re branding, it's a perfect time to…scrutinize the name of the business. Naming is another area off identity work…rarely covered in design school, because it's not commonly associated with Graphic…Arts proper. Since it's not visually oriented.…Most often it's assumed you'll just be given a name by the client anyway.…
I think this is unfortunate and only reinforces the poor public perception and…stereotype that designers are mere image makers and not thinkers.…A strong brand name can add equity over time regardless if the visual aesthetic of…the logo design itself shifts. And the Coca-Cola logo is a perfect…example of this. So whether you're rebranding or starting…from scratch with a new business, the naming should be strongly considered in…the overall logo development, since it'll play a critical part in the communication…efforts moving forward. Years ago I met with a local client.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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