Your brand will likely define your font choices, but a hierarchy is still needed to define headers, subheads, and normal text. Review some simple rules to follow for this as well as tools to find new fonts if needed.
- [Instructor] The final step before wireframing your design…is to develop a font hierarchy for your design.…To exemplify this, let's review…one of these BooginHead cell sheets.…Each cell sheet has an intentional set of font choices…as follows.…The product name acts as the main headline,…appearing as the largest type in the main content section.…Each key differentiator has a blue bold label,…acting as the second most important text on the page.…
This is followed by the supporting text.…All supporting text is using light gray,…but it's the same size as the key differentiator text.…The color choice here is helping to establish a hierarchy…with the fonts.…If you don't have a set of brand fonts yet,…take a moment to peruse fonts on Typekit,…Adobe's suite of font families.…These will easily integrate into Adobe Illustrator…later on when we start designing your cell sheet.…When determining what fonts to use for your cell sheet,…consider the following rules.…
Choose two primary fonts at most,…or a single font with a variety of font weights.…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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