From the course: Design a High-Impact Sell Sheet
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Develop a hierarchy for your fonts - Illustrator Tutorial
From the course: Design a High-Impact Sell Sheet
Develop a hierarchy for your fonts
- [Instructor] The final step before wireframing your design is to develop a font hierarchy for your design. To exemplify this, let's review one of these BooginHead cell sheets. Each cell sheet has an intentional set of font choices as follows. The product name acts as the main headline, appearing as the largest type in the main content section. Each key differentiator has a blue bold label, acting as the second most important text on the page. This is followed by the supporting text. All supporting text is using light gray, but it's the same size as the key differentiator text. The color choice here is helping to establish a hierarchy with the fonts. If you don't have a set of brand fonts yet, take a moment to peruse fonts on Typekit, Adobe's suite of font families. These will easily integrate into Adobe Illustrator later on when we start designing your cell sheet. When determining what fonts to use for your cell sheet, consider the following rules. Choose two primary fonts at most…
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