Join Von Glitschka for an in-depth discussion in this video Determining scope of work, part of Foundations of Logo Design.
Once you've decided a client is someone you can work with, you need to determine…the full scope of work that your project will require.…A scope of work, or SOW, is a list of deliverables and schedule outlining a…client's expectations from the designer that holds both parties accountable.…I always let the client be the first out of the gate in this respect.…I don't want to cede their thinking at this point or hedge their…expectations either.…
I want them to provide what they determine is important to their business.…Letting them fully vet their defined vision of what they need identity-wise…without any preamble from me will elicit an open and honest sharing of their ideals.…This will go a long way towards accurately gauging perceptions and ultimately…itemizing their creative needs.…When I work with agencies they do a very good job specifically defining the…scope of a project and its itemized deliverables.…
That's because they did this work all the time.…When it comes to small businesses, or even in-house design departments, the…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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