Join Nigel French for an in-depth discussion in this video Designing a seal logo, part of Logo Design Techniques.
- [Instructor] In this chapter I want to look at…common motifs in logo designs beginning with seals.…The term seal refers to a wax impression…embossed in paper to authenticate a document.…And through this historical association,…a seal logo can convey a sense of trustworthiness…and perhaps also a vintage feel.…Let's see how we can recreate this simple seal logo.…I'll begin with a circle and I'll make sure…that that has a black fill.…
And we'll start out with no stroke.…I'm now going to copy and paste in front,…command C, command F, and then scale down that copy…from the centerpoint holding option or alt…and the shift key.…I now come and choose my type on a path tool.…And I'm going to click at the six 'o clock point…on the circle and type in my text.…I want that text to be centered.…That's going to put it at the 12 'o clock position.…
I'll press command A to select all,…that's increased its size.…Command shift more than, and because we want a real…sense of tradition with this, I'm going to use trojan bald.…And I'm going to make that 26 points…
- Generating logo ideas
- Choosing the right typeface
- Designing with simple shapes
- Adding shine, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Preparing final files
Skill Level Beginner
1. What Makes a Good Logo?
2. Exploring Type Variables
3. Type Treatments
4. Designing with Simple Shapes
5. Logo Motifs
6. Logo Effects
7. Choosing Logo Colors
8. Lines and Stripes
9. Simple 3D and Shadow Effects
10. Finalizing the Logo
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