Join Nigel French for an in-depth discussion in this video Designing a logo symbol, part of Designing a Logo.
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This chapter is about designing a logo symbol. Your logo doesn't necessarily…need a symbol; perhaps it's type only. But having a symbol is probably…preferable and that symbol doesn't necessarily need to be anything complicated.…In fact it's better if it's something really simple.…The world's most successful logos use nothing more than simple shapes. They are…alarmingly simple when you break them down. Perhaps it's nothing more than a…line or a square or a rectangle, a circle or an ellipse, a star or a triangle…incorporated with the type.…
Or perhaps it's some kind of representational imagery that is related to the…type of business that you are in. Common sources of inspiration for such…representational imagery are animals or nature or buildings or if none of…those do it, you can always just go with an abstract shape.…I am also going to be talking in this chapter about trends in logo design and…how to avoid being a victim of logo design fashion and we will be seeing how we…can trace an image from a hand- drawn sketch or Live Trace it with an…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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