Designing a Logo for a Media Company
In this short project course, Nigel French reviews the creative brief for a fictional media company and explains how to approach the challenges presented when creating a company logo. The course covers the preliminary research and sketching phases before exploring numerous potential solutions with Adobe Illustrator.
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos
- Hi, I'm Nigel French. Welcome to Design Projects, Designing a Logo for a Media Company. A few years ago I recorded a course for lynda.com, Designing a Logo. I'm very happy that it's proved a popular title. This course is a companion piece. We're looking at creating a logo and several variants of that logo for a start-up video production company, Red 30 Media. While this is a fictional client, I will be going through all the steps of creating the logo, from the initial client meeting all the way through to preparing the final logo files for use in print and on screen.
I'll be sharing my thought processes and methodology and showing you my ideas, even the bad ones, so that you can see how, through a process of refinement and reworking and collaboration, we can ultimately drill down to an effective design solution. Let's get started with Designing a Logo for a Media Company.
Designing a Business Card With Illustrator CS3269,218 Views
Designing a Logo for a Band116,755 Views
Developing Brand Identity Collateral91,860 Views
Creative Inspirations: Doyald Young, Logotype Designer108,124 Views
Foundations of Typography: Color, Contrast, and Scale110,792 Views
Illustrator CC 2013 One-on-One: Fundamentals1,678,359 Views
3ds Max 2015 Essential Training515,189 Views
Photoshop CC 2013 One-on-One: Fundamentals1,448,203 Views
After Effects CC Essential Training2,632,490 Views
Deke's Techniques1,567,617 Views