Join Von Glitschka for an in-depth discussion in this video Design process introduction, part of Foundations of Logo Design.
The logo design process and its ultimate success has more to do with good thinking…than it does good computer skills. The heavy lifting, creatively speaking,…takes place within the ideas that ultimately form the concept behind the design.…Of course, how well you execute that design digitally can either strengthen or…weaken the concept. Coming up with clever and unique ideas is…the hardest skillset to develop as a designer, because there are no shortcuts.…
You can't run a filter or use a plugin to discover a unique idea.…It comes from hard work based on good research and investment of time thinking…through ideas. If you try to cut corners, then it just…leads to predictable and trite solutions. So, the challenge is to do both well.…Develop solid, well-thought-out concepts and execute them with precision digitally.…In this chapter, we'll cover refining, removing the guesswork, creative…craftsmanship, good logo attributes, and the fresh-eyes effect.…
Logo design is delicate balance of dedicated and purposeful thinking.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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