From the course: Print Production: Embossing, Foil Stamping, and Die Cutting
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Design considerations for foil stamping
From the course: Print Production: Embossing, Foil Stamping, and Die Cutting
Design considerations for foil stamping
When you're planning and designing artwork for a job that involves foil stamping, there are some considerations. When you're using hot foil, it's important to choose the appropriate stock. For example, heavy text and cover paper are going to work the best, and a stock with a smooth finish is really good because you want to maintain that metallic look if you're using a metallic foil. Or if you're using one of the clear foils, again you want a smooth finish. If you try to iron out that stock in order to maintain a smooth finish that's going to require higher pressure. And because the stock is then placed under higher pressure, that's going to cause an impression on the reverse side of the stock. Which may not matter if you're doing this on the cover, but it's something to consider, especially if you're going to use both sides of the stock. You want to avoid trying to apply hot foil to coated or varnished stock, because there's heat involved, gases are given off when that heat is applied…
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