Design considerations for die cutting

When you start to consider using die cutting in a job, it's helpful if you sort…of think, like you are creating a stencil and here's why.…Here's the kineteco logo, and we were thinking it would really be fun to die cut…that, and so the director of marketing said, "let's get this die cut." We pointed…out to her that, if we just cut that out, the little centers of the Es and the…little counter in the Os are just going to fall out, so that's not going to be…satisfactory, might be kind of cute but we're just not crazy about the results.…So we struck a compromise, so instead we're just going to die cut the little…arcs and then we're going to foil stamp the logo text.…

We still get something that looks really nice, and we get to maintain the shape of…the logo completely and we don't loose the little hearts of the Os and the Es.…So you have to think about that mechanical process when you think of creating art for diecutting.…And you also want to avoid very fine detail, although if you consider using…laser cutting, you can maintain very small detail.…