Join Von Glitschka for an in-depth discussion in this video Design batting average, part of Foundations of Logo Design.
Every designer has what I call a design batting average.…Your projects are your at bats and how well you execute on each project…determines if you get a hit or strike out. The more hits you get, the higher your…design average is. Of course, this analogy breaks down if you…look too closely. Because in baseball, you only have to be…successful three out of ten times to be considered an all-star.…But if your design is only successful 30% of the time you'd get fired or just lose a…lot of clients. When it comes to your logo design…projects, we all like to swing for the fences.…
But, we all strike out at times. It's just part of a designer's reality.…It's not something we enjoy, but it's certainly not uncommon.…The reason I'm even bring this up is because it's too easy to produce a course…like this, and make it sound like if you follow a certain process or methodology.…You'll never run into problems. That simply isn't true.…Anytime people are involved with creative work, you'll always run into problems to…one degree or another. If you're working with marketing people,…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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