Author
Released
6/1/2018- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Layout
- Using data and visuals
- Wireframing
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Duration
Views
- [Amy] Welcome to my course on how to design a high-impact sell sheet. I'm Amy Balliett, the CEO and owner of Killer Infographics. In our first few years in business, multiple clients came to us looking for infographic sell sheets. They wanted engaging one-sheeters that made their businesses shine. Through multiple iterations, we continued to learn and refine the process. One being lesson was that we were including far too much information on a single document, leading to sell sheets that were fun to look at but not easy to comprehend.
In this course I'll share what we learned through nearly 500 sell sheets we have produced for clients since. You will learn about sell sheet best practices, how to create compelling content that will drive your message and let your sell sheet become your best salesperson, and you will end with a final sell sheet ready to go. So, let's get started on learning how to design a high-impact sell sheet.
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Storytelling for Advertising Campaigns
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Introduction
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Welcome1m 4s
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1. Developing Your Content
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What is a sell sheet?2m 11s
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Define your audience1m 48s
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Define your core purpose3m 8s
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Define your call to action2m 28s
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2. Laying Out Your Content
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Organize your content2m 45s
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Let your brand guide you2m 50s
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3. Wireframing Your Design
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Why custom visuals are key2m 35s
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Using photography2m 37s
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4. Designing Your Sell Sheet
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Visualize data in Illustrator12m 59s
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Add in iconography3m 46s
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Add photos9m 38s
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Add illustrations8m 47s
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Finalize your design7m 39s
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Conclusion
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Next steps45s
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Video: Welcome