Join Nigel French for an in-depth discussion in this video Defining the logo-design process, part of Designing a Logo for a Band.
…A course like this might give the impression…that a logo design project is a linear process.…You begin with nothing and piece by piece add and refine elements until you…progress to a final result that pleases both you, the designer, and your client.…In reality, it's not so tidy.…Some ideas come from methodical exploration, others you just happen upon.…Sometimes your first idea is the best, sometimes you have to wade…through a swamp of clichés in order to arrive at something original.…
So be prepared to revisit your ideas, be willing to change everything.…Be receptive to suggestions.…But at the same time, know the difference between those suggestions that…are worth pursuing, and those which you should acknowledge politely then ignore.…Here's an adaptation of a post I saw on Facebook about the creative process.…This pretty much describes my experience of creating this logo and others as well.…More than any other typical design project, logos can be deceptive.…
A few words of type and a stylized symbol, how hard can it be?…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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