Every business, product, or service should have a core purpose that explains why they do what they do. Leading with your core purpose will strengthen your sell sheet and make it stand out. In this video, explore a simple exercise to find your core purpose.
- [Narrator] One of the most important features…in a high-impact sell sheet…is a quality value proposition.…If done correctly, your value proposition…will tell your ideal prospect…why they should buy from you instead of your competitor.…If your product doesn't have any competitors,…then your value proposition…will tell your audience why the can't live without…your product or service.…Before getting started, let's identify…a few things that a value proposition should not do.…A value proposition should not be a mission statement.…
It should not be a list of features.…And it should not call out your competition.…More often than not, brands tend to either…overexplain their value or rely too heavily…on buzzwords that, when strung together,…make very little sense.…In a previous video I explained…that today's audiences only read…20% of the content put in front of them…when that content exceeds 600 words.…This means that you can't just place…too much emphasis on text in your sell sheet,…and instead, you need to use it…as sparingly as possible.…
Author
Released
6/1/2018- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Layout
- Using data and visuals
- Wireframing
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Duration
Views
Related Courses
-
Developing Visual Campaigns
with Amy Balliett2h Intermediate -
Learning Infographic Design
with Amy Balliett1h 11m Beginner -
Data Visualization: Best Practices
with Amy Balliett1h 15m Beginner -
Storytelling for Advertising Campaigns
with Stefan Mumaw35m 10s Beginner
-
Introduction
-
Welcome1m 4s
-
-
1. Developing Your Content
-
What is a sell sheet?2m 11s
-
Define your audience1m 48s
-
Define your core purpose3m 8s
-
Define your call to action2m 28s
-
-
2. Laying Out Your Content
-
Organize your content2m 45s
-
Let your brand guide you2m 50s
-
-
3. Wireframing Your Design
-
Why custom visuals are key2m 35s
-
Using photography2m 37s
-
-
4. Designing Your Sell Sheet
-
Visualize data in Illustrator12m 59s
-
Add in iconography3m 46s
-
Add photos9m 38s
-
Add illustrations8m 47s
-
Finalize your design7m 39s
-
-
Conclusion
-
Next steps45s
-
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.
CancelTake notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.
Share this video
Embed this video
Video: Define your core purpose