Once you know the type of sell sheet you will be producing, you should have a good understanding of your target audience. Learn how taking a moment to build your audience's persona will guide your content and design choices.
- [Instructor] Understanding your audience…will help inform multiple aspects of your cell sheet…including key features and benefits to highlight,…the tone of your content, colors to use,…whether to use illustrations or photos, fonts to use…and the illustration style your going to be using.…For example, if you have a fun product targeting new moms…it will be important that the content you develop…speaks directly to them…by calling out how your product specifically benefits them…using a tone that empathizes with their experience,…choosing colors like soft or bright pinks, yellows,…oranges and blues that are often reminiscent of baby imagery…showing your product versus illustrating it…to show that it's functional and safe.…
Choosing fonts that are bold or playful…and using universal iconography…versus detailed illustration to ensure…that your product remains the hero.…What is their average age or age range?…Are they male, female, or both?…What is an average day in their lives?…What are their struggles that your product or service…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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