From the course: Learning Logo Design
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Deductive ideation - Illustrator Tutorial
From the course: Learning Logo Design
Deductive ideation
- [Lecturer] What is deductive ideation? Well, it's all about how you think. And when it comes to designing visual graphics, such as a logo to represent a business, a product or a service, we need to take our thinking and make it visual. Saul Bass is one of the best logo designers who has ever worked in our industry, and he defined this when he said "Design is thinking made visual." Which made me think, how would I visually design a graphic to represent thinking. Well, you might deduce the idea of thinking into these simple graphics. It's now time to take everything you've learned and gathered from discovery and strategy, and leverage it by using the most powerful computer of all. Your brain. So let's take a look at a variety of deductive ideation methods you can use. There's many different ways you can let your brain explore possible ideas and transform your creative process, by letting it cleverly discover things.…
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