Join Von Glitschka for an in-depth discussion in this video Creative craftsmanship, part of Foundations of Logo Design.
A craftsman is someone who practices a craft with great skill and precision.…Designers should be great thinkers, consistent drawers, and impeccable…craftsman when it comes to creating their digital designs.…Prior to the dawn of computers, one had to possess an innate ability to create…artwork by hand with some level of craftsmanship and precision to be…considered a professional designer. The majority of designers in our industry…just 20 years ago depended upon drawing skills to develop and create their designs.…
Be it graphic or more illustrative in nature.…Today, the computer has made entry into our industry accessible to virtually anyone.…Seemingly gone are the days of innate ability.…Use a computer and you can be a designer tends to be the prevailing attitude with…the general public. Knowledge of digital tools, software,…replaces the need for analog skills in the mind of many people, both inside and…outside our industry. This mentality is reinforced and…compounded by design schools that focus on tools rather than fundamental creative…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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