Join Nigel French for an in-depth discussion in this video Creating a web-optimized logo, part of Designing a Logo for a Band.
…To create my web optimized versions of the…different logos, I'm going to use Save for Web.…But, before I do that, I need to chop my page up into…individual slices so that from this one file we get 12 different versions.…And I also need to convert my CMYK colors to RGB colors.…The black that I'm currently using when we view this on screen is going to be rather…grey, and it's not going to have the impact that an RGB black would have.…
So, let's do that first of all.…I'm going to come to File and…Document Color Mode, and then change my Document Color Mode to RGB.…Then I will select one, I'll use my Direct Selection tool, select one…piece of black art work come to the Select menu and choose Same Fill Color.…I'll now come to my Color panel and…if necessary change my slides to RGB, and then…I'm going to move these all the way over to…the left so that they read zero, zero, zero.…
So that we now have a nice rich screen black.…Next, I need to slice my page.…If I turn on my guides Cmd or Ctrl+Semi-comma, you can…see that I've already taken one of the steps towards doing this.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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