Join Nigel French for an in-depth discussion in this video Creating usage guidelines, part of Designing a Logo for a Media Company.
We've taken a lot of care creating our logo, drilling down methodically from the…big picture overview to the smallest of details.…We don't now want to leave to chance how the logo might be used.…To ensure it's used as we intended, we need to write usage guidelines,…essentially a user manual for the logo.…By this point in the design process your client who might originally have…thought that they only needed a logo, may be coming around to the idea that they…actually need a whole brand design or redesign.…
The Usage Guidelines present a chance for you to up-sell your services.…You can show the client style manuals of other companies and where logo usage…guidelines fit within these style manuals.…Your client will now have a deeper understanding of what's involved in creating a…logo and how a logo is a part of rather then synonymous with the company brand.…So with the guidelines you might include some information about the history of…the logo and its symbolism, but first and foremost the logo usage guidelines are…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos