Learn to make a business card professional and functional.
- [Voiceover] Hi, my name is Nigel French. Welcome to this short series on creating a business card. Before we get going, let's ask ourselves, what makes a successful business card? A good business card should give a strong first impression of your company. It's probably the first piece of branding that anyone sees relating to your company, so it needs to look professional, and the information on it needs to be clearly and accurately displayed. Of course, we want people to keep the business card. We don't want them to toss it.
For them to keep it, obviously, it needs to look professional, but it also needs to be functional. That is, to some extent, determined by its size. We will talk about the pros and cons of working with standard and nonstandard business cards, but before we do that, let's decide what we want to include on our business card.