Join Von Glitschka for an in-depth discussion in this video Creating stylized clouds, part of Drawing Vector Graphics Laboratory.
- [Instructor] Welcome to Drawing Vector Graphics Laboratory. In this movie I want to show you how I created some food packaging for a client, and how one aspect of the project initially kind of tripped me up until nature inspired my solution. So let's dive into this. I was approached by a company to create some ice cream packaging for specifically the flavor was New York City Cherry Cheesecake was the flavor that I was tasked with creating the graphics for the packaging for this ice cream.
And so I initially pitched the idea to the creative directors, Hey, what if we had King Kong on top of the Empire State Building and he has a bowl of Cherry Cheesecake and he's eating it and there's like a plane flying around with whipped cream? I loved the idea, and actually the creative director liked the idea but when he ran it by the lawyer, the lawyer said, No, we can't do that. So that's the way ad agencies work at times. So we defaulted to the next iconic image of New York City, which is the Statue of Liberty.
So I looked at all the references to see what the Statue of Liberty looks like, even though my final rendering was highly stylized. Meaning a highly contrast with lights and shadows. And so this was the base drawing that we created and we replaced the torch with a scoop of ice cream on an ice cream cone and this is what we built all of our base artwork on. Once we had the base artwork, we worked out all the flat colors. I really like how the ice cream cone came out in and of itself.
I was pretty happy with the level of detail on that. It's still stylized, it's not photorealistic whatsoever, but it's still stylized, but very immersive in terms of capturing the essence of this specific flavor cue. Now when I'm working on a project like this, it starts off in analog, goes to digital, I'll go back to analog where I'll work out my sketched shading to figure out how to shade this and then based off of that, I'll build the shading so when it's all said and done, I have my final artwork worked out.
So that's how part of the final artwork for this project worked out. Now it got to a point where I started to pair it up, we're going to switch to another file here, paired it up with the skyline, so I knew how it would position itself with the skyline and work with the skyline, but this is where I got kind of intimidated. Because as I was thinking, well, how do I pull off the sky, without it looking really cartoony, and it's honest to this style I have going, and it was driving home was day from Portland, my wife was driving, and I was looking at the sky and looking at the clouds, and this is the exact photo I took outside, looking out the driver's window of the car, and I saw these clouds, and it answered my question for me.
I was able to look at these clouds, and just start analyzing their shape, and then in my mind thinking, how can I break that down into its most simple form that would match the style I'm working on? So that's all I did. I looked at it and then I broke it down in terms of a hierarchy of light and medium tones and background tones, and that revealed to myself how to approach this project. How to solve this visual problem if you will.
So this is where my refined sketch would look like this and all I did is I just used simple elliptical shapes. So if I zoom in on here, you can see all this is, if I ditch this one we just took the elliptical tool and I just drew out a shape like this, rotated it, did any kind of sizing necessary, like this to get the exact shape I needed for that exact part, in this case of the cloud.
And that's all I did, was use elliptical shapes. I'm not even using the pathfinder palette here. And then all I have to do is select all those shapes, we can deselect the background shape, and I can unite them together into one cohesive shape. We're going to just trim off the sides here, so I'm going to go like this and trim off this side, lop that off, then we'll create another rectangle over here, and lop that side off.
And then all I have to do, is take another shape, this shape just kind of runs down the middle of the fused elliptical shapes, we'll select these two, and I'm going to unite them again. Now we have the entire background in this case, for the clouds. We'll use this same principle to create all the inner detail. So that's how I created all this inner cloud detail, it's just using elliptical shapes. So we'll go ahead and replicate that right here. I'll zoom in on this, and you can see, once I have these elliptical shapes, I'll just create another shape and then I'll unite them all together just to create my base.
Then I can go back, once again, with elliptical tool here, and just start creating all the shapes necessary to form the bottom half of this design like this, as you can see, this isn't hard, this isn't difficult, anybody could do this, and we'll just go ahead and fuse these shapes together and once again I'll create another shape that I can just combine with the shapes I just fused together like this.
Make sure it's on top, select the shape underneath, and using Pathfinder, remove from shape, to create the inner detail needed. So that's all it takes. Once you have this, it's very easy to select shapes, here's the background, we can give it that color. Here's the background of the clouds. We can just fill those in with white, we can select the inner detail right here, and we can fill those in, you can see how quickly we can create a very authentic-looking cloud look and feel that matches the style we needed.
So that's how looking at the real thing, really inspired me, and really helped me get over that fear associated with creativity at times, to look at my composition, draw out all the clouds needed so that I could then go in and build them in the same manner that I just showed you. So what I end up with is a really authentic-looking true to the style I was working in, approach for this project. Now when I use this methodology on all the other areas of the design, we're going to go to one other file here, and this is actually the production file, for the final artwork.
This artwork was long and thin because it wrapped around the entire container. So this shows the illustration here and if we scroll to the right here, we even did a plane and they had a message on it, and I put a cherry on top of the Chrysler Building, I thought that worked really well. Used the same approach on the clouds over here, to pull that off as well. But the thing that really pulled this together and let's go ahead and zoom in on this here, is I used a nice half-tone burst to create this kind of glow effect emanating from the key focus to this whole illustration which is, instead of the torch, it's the ice cream cone shining its light of goodness, (chuckling) to the residents of New York.
Now one aspect I'll throw in here that I found really interesting, is the template they gave me to build from, because it had to fit their template, is this template is kind of wavy because the geometry of the actual box itself, kind of goes from a larger opening at the top and it narrows down to a base, so the template aligns with that and so does my artwork. So when it was all said and done, the final packaging for this design, ended up looking like this.
I'm really happy with it. I think it came out great. But not everything related to it had to be super complicated to build. It just came down to thinking through, How could I approach this in a simple way to get the look and feel I need, but not over-complicate the process. And it really helped to think in shape. So it doesn't matter what style you work in, nature can always give you cues as to how to handle something. How to look at reality and reduce it down to simple shape and form, in order to improve a design.
Thank you for watching DVG Lab. And until next time, never stop drawing.
Skill Level Intermediate
Q: Why can't I earn a Certificate of Completion for this course?
A: We publish a new tutorial or tutorials for this course on a regular basis. We are unable to offer a Certificate of Completion because it is an ever-evolving course that is not designed to be completed. Check back often for new movies.