Creating secondary brand graphics

- [Instructor] Branding always works best…when it's easily adaptable to any contents.…So when I create any form of brand identity,…be it a traditional logo or in this case…a brand character design, I always try…to produce a brand system that is flexible…and allows for a greater range of use…without violating brand standards…or breaking continuity of the established look and feel.…In this movie, I want to show you how I created…secondary brand graphics using the new brand…character design and how it applied…to a diverse range of formats to make it far…more engaging than the mere primary brand assets…you've seen thus far.…

So let's jump into this.…Now when I approach creating variations…that they can use in different context,…it means I have to go back to my core design…and kind of construct it in such a way to facilitate that.…And so what I want to show you is how I simplify…the artwork, in this case this specific isolation…of the brand character, and create a black…and white version of this.…So we're going to do this really quickly.…