From the course: Drawing Vector Graphics: Brand Character Design
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Creating secondary brand graphics - Illustrator Tutorial
From the course: Drawing Vector Graphics: Brand Character Design
Creating secondary brand graphics
- [Instructor] Branding always works best when it's easily adaptable to any contents. So when I create any form of brand identity, be it a traditional logo or in this case a brand character design, I always try to produce a brand system that is flexible and allows for a greater range of use without violating brand standards or breaking continuity of the established look and feel. In this movie, I want to show you how I created secondary brand graphics using the new brand character design and how it applied to a diverse range of formats to make it far more engaging than the mere primary brand assets you've seen thus far. So let's jump into this. Now when I approach creating variations that they can use in different context, it means I have to go back to my core design and kind of construct it in such a way to facilitate that. And so what I want to show you is how I simplify the artwork, in this case this specific isolation of the brand character, and create a black and white version of…
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