Join Nigel French for an in-depth discussion in this video Creating print- and screen-ready logos, part of Designing a Logo for a Media Company.
Now the design of the logo has been finalized, we can turn our attention to…preparing the necessary print and screen versions of the file.…Let's begin with the print version.…First thing we want to do is convert all fonts to outlines.…Make sure you're working with a copy of the file here;…you want to retain your original with the type as editable text.…But for the versions of the logo that we are making available to people to use,…the type needs to be converted to outlines, so that we don't require them to…have that font and so that we can ensure the integrity of the logo at all times.…
The second thing we want to do is design the space around the logo.…At the moment, the amount of space that appears around this logo, when it's…placed into InDesign, may vary according to the import options that are chosen…when that person imports or places the file in InDesign.…Now we can't rely upon people being aware of these import options.…We need to design the space around the logo, rather than having the space be random.…
- Understanding what makes a good logo
- Assessing the scope of the job and your client's needs
- Developing ideas in Illustrator
- Presenting concepts to clients
- Creating print- and screen-ready logos