In this video, discover why the most effective logos are nothing more than simple shapes.
- [Instructor] Incorporating a symbol … into your logo makes it unique, … and it's your chance to capture the essence of the company … with a graphic that's instantly recognizable. … The symbol doesn't literally have to describe … what the company does. … Apple doesn't use a computer, … and Nike doesn't use a running shoe. … Many successful logos use nothing more than simple shapes, … a square or a rectangle, a circle or an oval, … a star or a triangle. … Logos have only a second to capture someone's attention. … So there's no time for fussy detail. … Logos need to be reproduced at large and small sizes, … so there's also the practical need to keep them simple. … These shapes are effective because of their simplicity. … But they carry certain connotations. … The circle is infinite, or protective. … The square is stable, solid, honest. … A triangle suggests tension, or direction. … Shapes can be used as enclosures, … or as a spotlight to focus attention on part of a logo. … They can be integrated into the type, …
- Choosing the right typeface
- Exploring type variables
- Replacing letters with words
- Creating a circular logo
- Creating a hand-drawn logo
- Designing with simple shapes
- Offsetting multiple paths
- Creating isometric type
- Adding gloss, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Converting colors
- Preparing final files
Skill Level Intermediate
Photoshop for Designers: Type Effectswith Nigel French2h 51m Intermediate
Side Hustle Strategies for Designerswith Dustin Lee1h 3m Intermediate
Photoshop for Designers: Working with Illustratorwith Nigel French2h 45m Intermediate
What makes a good logo3m 48s
1. Exploring Type Variables
2. Simple Type Treatments
3. Designing with Simple Shapes: Part 1
4. Designing with Simple Shapes: Part 2
5. Advanced Techniques
6. Logo Effects
7. Choosing Logo Colors
8. Finalizing the Logo
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.