Join Von Glitschka for an in-depth discussion in this video Creating exported assets, part of Drawing Vector Graphics Laboratory.
- [Instructor] Welcome to Drawing Vector Graphics Laboratory. I've had several people email me about using the new Export Asset feature in Adobe Illustrator CC. I demoed it in my logo design illustrating Logomark's course, but I want to focus specifically on it here in this movie and provide some source files you can use to try it for yourself. Now, keep in mind, this tool is centric to the latest CC versions of Illustrator.
So, if you use CS6, for example, this feature won't be available. But, that said, the same methodology I use, I've been using for years before the Export Asset panel even came out. So, you'll still be able to learn from what I'm about to show you. So let's dive into this. For this specific design, I was tasked to design a logo for a band called Ghoul Squad, and this was the design I came up with. Now, what I try to do for my own clients is to provide logo assets, and this is specifically small business clients, or in this case, a band, and set up my assets, so it's very easy for them to move forward.
They don't always have to come back to me to do every little iterative usage of their Logomark. I provide assets, so they can easily use it for a wide range of applications, so they can take a mark like this, and I'll provide them with an inverted reverse mark, it's what I call it, and they could use on top of a photograph of their concert, for example. Or maybe they simplify the color palette of a photograph like this, and in which case, they could use a version of their logo that's still going to work really well on a darker colored background like this one.
So, I give them a lot of options. Once a design is finalized, I'll set up a file that I'll port out of to create all of these assets, and it usually looks something like this. Now, I don't put these little descriptions on here. This is just to explain it to those watching this movie. But it is how I set up my files in a file that I can then save out as to create all the various assets. So, I have my Pantone Process or CMYK files, as shown here.
I have my Pantone spot color equivalents of those Process colors. I use Pantone Bridge, if you want to know specifically how I select those colors. And then, I have simple black-and-white setup. And then, I have what are called reversed usages of the logo. And this is to make the logo work well and usable on a dark-colored or photographic background, whether it's just simple white on a color darker photographic background knocked out, or whether it uses at least one of the brand colors, in this case, the red, and then, wherever black would be inverses to white.
And, once again, setup in both Process and spot. So, this is how I set everything up. And, at this point, to create all of my assets to be used by the client, I like to provide them with source AI files, so they can give those to vendors. I don't like using EPS, I don't like that format. I stopped using that well over a decade ago. There's too many problems, in my opinion, with EPS, so I avoid EPS. I like providing source files, I've never had an issue, and it works great for me.
Now, the one thing I do want to bring up is that we're going to be going over the Asset Export panel, so we're going to go there, right here under Window, and go ahead and open this up. And, as we move in here, it's going to default to a few things here. On this, we don't need it. This is from a previous project, so we can get rid of that. And I want to talk through a couple of things here. This is specifically designed for creating icons. It was Adobe's answer to the Sketch app that a lot of iconography designers use and, because of that, it has under sizes on-to-one ratio, two-to-two ratio, so on and so forth, and this all has to do with UI-centric work.
We're not going to focus on that. If you want to see that, watch my Iconography course. What we're going to create with this is rasterized exported logo files. Now, I say rasterized, not vector, because, really, the only aspect of this Export panel, for whatever reason, they didn't include the native AI format as a format you could choose from, just does not make sense to me, and people say, whoa, we'll just use PDF, that's vector, that's the equivalent of an AI file. Well, it really is not the equivalent, and here's why.
Let's say I did select PDF, and I dragged my art in here, and I saved it out, actually, let's go ahead and do that. So, we'll go over here, and I'll take my CMYK, and I'll drag it in here, and then, if we export this out now, what do you get? Well, let me show you what you get. You would get this file exactly right here, and, if we go back to my artwork, you can see, if I select the G in Ghoul, that it is set up as this Pantone color right here, and this is Pantone 485 Color Process, that's what CP stands for.
So, it's a Process-based CMYK file, but, when I export it out as a PDF, if you open up PDF, it's not CMYK. It actually doesn't show any of the colors in the Swatches panel now, and you can see, if you look at the top header, it's an RGB file. Now, only that, it builds really sloppy artwork, in my opinion. It puts this bounding box over things. It like mass it on a bounding box. You can select it and delete it, but, I'm not sure why, it's a very sloppy format to use, so, I never use this, and somebody might say, well, it has SVG, that's Scalable Vector Graphics, that's a non-proprietary vector-based format.
Well, yes, that's true, but once again, SVG is more geared for web usage and UI usage because when you convert this file as an SVG, yes, it provides vector art, but once again, it's RGB, and it doesn't retain any of the CMYK properties that you need for Process offset printing. So that's why you don't really want to use those if you're providing logo assets to your client. So, what do you do? How do you do that? Well, what I do, we'll go and diminish this right now, we're going to come back to it.
I'll take my file, and once I have everything set up, I'll just simply Command C to copy it. I like to set everything up into a style guide, as you see here. And when I have my template first open, I have these boxes set up that I can just paste in my files. Select this box, focus on that box, and then, I can use a line to align my logo to that space. And then, in this case, I'll reduce it down.
I'll go to scale, and we'll see, I can remember what I scaled this at. I think that's what it was, 75, and I'll put it in place. So, that's how I set everything up in my style guide, and if I turn on my second page here, you can see all the reversed images. So, I have Process here, a second format for a more vertical here. Both of these are Process, these two are spot black-and-white, and once again, all of my reversed options. Once I have everything set up in my style guide, this is where I'll port out manually all the various base vector artwork needed.
And, for instance, we'll take Ghoul Squad here, and I'll copy it. Actually, let's zoom in, because I want to show you something really quick. The name, GS for Ghoul Squad. So, this is my naming standard, how I set up the files. So, GSLOGO_CMYK1, so I'm going to select this file. I'll going to copy it. I'm going to go to a port file, and all this port file is is 8 1/2 by 11, set to inches, and I have these colors in it. But, I'm going to show you what I do is I paste in my artwork.
And then, I usually go to scale. I do 200% to size it, and then, I like to go to Actions, and we will go Delete Unused Panel Items, so I'm going to click on that. And what that does it is rips out all the stuff unnecessary for the displayed art. In this case, it takes out all of the color swatches that aren't used, any brushes or graphic styles that are set up.
It removes all the unnecessary things you don't want. Once I have this, I then go to File, I go Save As, and on my Desktop, if I go to Desktop here, you can see I have Ghoul_Squad_Logo set up, I'll click into that, I have CMYK, and all we're going to do is we're going to go GSLOGO_CMYK1, and now we have that logo asset saved there. CC is fine for this case, and we'll go OK. So, we've saved that asset, and all of those assets are now in that folder that I set up, and I'm going to show you that coming up pretty quickly.
Now, why do we need the Asset Export panel? Well, because, if we go back to our original file here, we'll go ahead and open this up now. I'm going to use this on this one. I'll go GSLOGO_COLOR1, and then, I'll drag this one in, copy that title, paste it, and I'll change it to two. We don't need spot because this is all going to be RGB, so, I use Process to do that.
And then, let's select this one, drag it in, and we'll go GSLOGO black-and-white one. And then, we'll drag in the next one, change that to two. Now, we can do our reverse, and under reverse, GSLOGO_REV for reverse one.
And then, GSLOGO_REV for reverse two. And then, we will go the white, and this will be GSLOGO_REV3. And the last one will be this one, and we'll go GSLOGO_REV4. So now, we have all of our logo assets set up, and we want to go down, and the format we want to pick, JPG has 100, 80, 50, 20.
This is quality, so high quality is 100, and it's lower memory to, basically, you're allowing lossiness to be in it. That's what those mean. PNG, number one format, is it flattens everything, so there's no transparency. So, we want to have transparency on these. We don't want a white background specifically, so we're going to click PNG 8, and we don't need this. And, under scale, we're going to go to resolution. I usually do higher in this, but for this one, we'll do 350 pixels per inch, and the format's going to be PNG.
We'll select all of our files, so this one through the last one, so all of them are selected, and we're going to click Export, then we're going to select our Desktop, and we're going to go to Ghoul_Squad, HI-RES PNG, and we're just going to save it into this folder, and we'll go Choose. So, it's saved all those files. So now, let's go to the Desktop, and I will show you how I end up delivering all of my files to my clients.
So now, we're on our file, and you can see this folder here, Ghoul_Squad_Logo_Files. So, I'm going to open this up, and you can see that, under all of our files, we have our spot, we have our CMYK that we saved, and we have our black-and-white, and we even have all of the reversed ones we have here. So, under our HI-RES PNGs, here's all the images we just saved out using the Asset Export feature, and we're just going to move these into their appropriate folder. Now, eventually, they're going to add the feature onto the Export panel that will allow you to tell it what folder to go to when it exports.
But right now, you have to do it manually. So, that's all I'll do is I'll select these and put them in their own folders, so you have black-and-white in its own, color in its own, and reversed in its own. So, this is how I process and set up all my logo files for my own clients. If I'm working with an agency or a larger national brand, I don't have to do any of this. They know what they are doing, I just deliver my final logo source files, and they set up their own proprietary style guides and everything.
And those are usually far more complicated and dense than mine. I've simplified mine quite a bit to make it easier for a small business owner to use and to keep their brand on target moving forward. If you have any question you'd like to see me address in DVG Lab movie, then email me at email@example.com. Thank you for watching DVG Lab. And remember, never stop drawing.
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