From the course: Drawing Vector Graphics Laboratory

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Creating an event graphic

Creating an event graphic - Illustrator Tutorial

From the course: Drawing Vector Graphics Laboratory

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Creating an event graphic

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- [Instructor] Welcome to Drawing Vector Graphics Laboratory. When people think of branding, they mainly have the primary visual identity for a company in mind. But in reality, branding can take place for a business but it can also take place for a product, or a service, a person, or in context of this movie, an annual event. This movie was requested by someone who saw the design I created and asked me how I went about creating it. So let's dive into the details and discover various methods you can use to work out a promotional event graphic. Now, this client is a tourism board in Lorain County which is in Ohio. This was the branding I'd done for them years ago. The mark is a make up if iconography and I actually developed a whole system of icons that they could use for various times of the year to represent those touristic activities. And they came back to me and they said hey, we have an annual event we do, it's a fishing event, and it's called Waist High in Walleye. And so she sent…

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