Join Von Glitschka for an in-depth discussion in this video Crafting a visual identity: Shape, form, and details, part of Learning Logo Design.
The other aspect of working on logos that we want to pay attention to is shape and…form, and various aspects of detailing. So, what I want to talk about in terms of…shape and form is, many times when you're working on a logo project like this one.…I'm going to zoom in so you can see this a lot better.…This was the name of this client was Package Genie.…So we're playing off of that whole concept of the genie.…And the services they're offering has to do with mailing packages, so obviously the…genie is playing a part in making that service easy.…
Now, when I work on a logo brand mark like this I really pay attention to the shapes…I'm forming. And I pay attention not only to the…positive shapes, such as the package or the body of the genie.…But I'm also paying attention to the negative shapes, these white gaps in here.…And on this specific design just to, kind of, show you what I'm talking about here,…I'm going to draw a shape. And this represents The negative shape.…And you can see what size it is. I've matched it there with this shape.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Intermediate
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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