Join Von Glitschka for an in-depth discussion in this video Crafting a visual identity: Color, part of Learning Logo Design.
The next thing I want to take a look at when approaching a logo design project and…is probably one of the most important aspects of any logo project is the color.…Color can make or break your design. You want to select colors that work well…with the personality of the company you're designing a visual identity for.…And you want them to align with an established equity if that company has…been around for a while for example. And you want it to reinforce the core…concept in helping view emotion and visual interest in to your design.…
Now, that's going to shift from one project to the next.…The project you see right now Is for a financial investment fund and this is a…more reserved client, obviously. We're not talking about an entertainment…park, for an example. So the colors here are very reserved.…but they're, they're appropriate for the, the given target audience.…And for the given for who the client is and what it is.…So this is what I used on Commodore. It's just a dark blue, a nice kind of…earthy type of dirty orange, and this slate blue here.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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