Join Nigel French for an in-depth discussion in this video Considering trends, part of Designing a Logo.
So, I'm sure I don't need to remind you at this point in the course of these…videos, but we are working on logo for Deep Green, a garden design company.…When I began this assignment, I started messing around with some ideas and I…found myself being drown to these swirly things. This is essentially a piece of…Clip Art. I mean it's somebody that has created these, made it available on the…Adobe Exchange website in the Illustrator section and I have discussed that in…an earlier video.…But I found myself drawn to these and messing around with them and I thought,…well, yeah, that looks pretty good and I was liking the direction this was…going in. And then walking around town the next day, I started too see swirls…everywhere and my point here is that logos like everything else are subject to…fashion and it seems like at the moment, swirls are really in fashion. I wasn't…really aware of that until I unconsciously almost started working with them and…then having done that, it seemed like they were everywhere.…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Q: Where can I learn more about graphic design?
A: Discover more on this topic by visiting graphic design on lynda.com.
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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