Join Von Glitschka for an in-depth discussion in this video Concepting methods: Shape association, part of Foundations of Logo Design.
One simple concepting method is shape association.…We've all done this at one point or another as kids.…You lay on the ground, look up in the sky, and you spot a cloud and think, hey, that…looks like a dog. Training your mind to analyze and process…visual information in unorthodox and unique ways through shape association will…help you condition your mind to formulate conceptual ideas.…After you collect information from a client regarding their business, product,…or service, your mind will process those bits of information and begin to associate…them with shapes. This is just one clever way design…solutions are created. Here's a few examples from my own design projects.…
A food distribution company was installing chicken wing bars at various college food…courts around the country. And the name they wanted to use to brand…it with was Wing Nation. In my mind, I saw four components the type…Wing Nation, a buffalo chicken wing, a chicken, and a map of the United States.…My mind then associated the shapes with those elements and it helped me form the…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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