Join Von Glitschka for an in-depth discussion in this video Communicating through mood boards, part of Learning Logo Design.
Mood boards are an easy way to establish a creative foundation for a project. What tone and style you want your aesthetic to adhere to, so that you can communicate them easily with your client. It's an easy way to compile a wide gamut of appropriate content that defines the visual voice, the personalities. The style and aesthetic of the business product or service. It's not about creating the content at this stage. It's about gathering and collocating found content that reflexes the emotional feel and mood you want to pursue in the exploratory stage.
It doesn't matter if the specific imagery directly relates to the genre you're designing for. Sometimes you'll find mood boards embedded with finished creative briefs. This is how most projects from agencies show up in my inbox for identity projects. The purpose of a mood board is to get people in the correct aesthetic mood for where a project could go. Whether your mood boards are virtual, in the form of pdf files, or actual poster boards, with clipped samples from magazines, photos Colo swatches and patterns affixed to it. It's a great way to encapsulate and collage a visual language that imbues the feel that you and your client can agree on before exploratory and development work on the logo and identity begins.
Having the mood boards and printouts hanging up in your design environment while you work also serves as a nice reminder to stay creatively focused and stylistically consistent as you create as well.
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
Graphic Design Foundations: Typographywith Ina Saltz2h 23m Beginner
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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