Join Nigel French for an in-depth discussion in this video Combining type and symbols, part of Designing a Logo for a Band.
…So I know what to experiment with combining the type with a symbol.…Starting out with some fairly obvious treatments,…the wolf howling at the moon, the shy…fox, and then I've enclosed the words in this eye shape playing on the word shy.…And then I'm making of giving the effect of the type rippling.…And this is suggested by returning to the the Hitchcock movie credit theme…opening title theme, suggested by the poster for Vertigo.…
And then, I have this bird symbol, which I'm using transparency on.…I felt like one of them didn't really work, so I just replicated…them three times to create 4, and…created an interaction between them using transparency.…If I just swipe over those to select them.…We can see that I'm using the multiply blend mode on these.…This was suggested to me by this image, which…was sent to me by the band, my client.…This is a rough of their CD cover for their…forthcoming release, and I had no role in creating this, but…it's an interesting image, and I thought, well, how about we…take one of these bird shapes and then work with that.…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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