In this video, learn about the significance of color associations and how to effectively combine colors in Adobe Illustrator using the Color Guide and the Adobe Color website.
- [Instructor] As well as individual colors … having associations, so too do color combinations. … Red, white, and blue are the colors of the national flag … if you live in Britain, the US, or France, … and so they have patriotic connotations. … Red and green might evoke Christmas … or the San Francisco Giants. … Claret and blue might mean West Ham United or Aston Villa. … So these color combinations are very personal, … but we can take a more theoretical approach … using Illustrator's color guide and color harmony rules. … I'll select this color and then come to my color panel … and then color guide. … I'll make sure that this color is selected, … and we see suggested colors to go with this … determined by the chosen color harmony rule. … To take this further, I can visit the recolor artwork dialog … by clicking on edit or apply colors, … we see the colors arranged around a color wheel. … The base color is the largest circle, … and I can move this around the color wheel, … and my other colors change in relationship to it, …
- Choosing the right typeface
- Exploring type variables
- Replacing letters with words
- Creating a circular logo
- Creating a hand-drawn logo
- Designing with simple shapes
- Offsetting multiple paths
- Creating isometric type
- Adding gloss, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Converting colors
- Preparing final files
Skill Level Intermediate
Photoshop for Designers: Type Effectswith Nigel French2h 51m Intermediate
Side Hustle Strategies for Designerswith Dustin Lee1h 3m Intermediate
Photoshop for Designers: Working with Illustratorwith Nigel French2h 45m Intermediate
What makes a good logo3m 48s
1. Exploring Type Variables
2. Simple Type Treatments
3. Designing with Simple Shapes: Part 1
4. Designing with Simple Shapes: Part 2
5. Advanced Techniques
6. Logo Effects
7. Choosing Logo Colors
8. Finalizing the Logo
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