Every color has three dimensions to it. And those dimensions are hue, value, and intensity. In this movie we'll focus on the first dimension of color called hue. Hue is simply the term used to name a color. So any of the primary, secondary, or tertiary colors we covered in the previous movies such as red, yellow, blue, green, or blue green etcetera, are all Hues that exist on the color wheel at different points. And remember, you'll only have to know these 12 hues to form any hue needed for an illustration. Hue is a color. And color is a general term that has many hues. Some of you may be wondering what about the colors black and white. Theoretically speaking, neither black nor white are colors, because they lack two of the essential color dimensions hue and intensity. So we're not including them in this discussion, but you'll see that even though not technically a color, they're part of every Illustrator's color palette.
Within a hue you can distinguish variations. Variants of the primary hue yellow for example, can be referenced as yellow green or yellow orange. The closer the hues are located on the color wheel, the more harmonious they are because they're all made from the colors most closely surrounding them. Hues that are further apart on the color wheel, have less in common with one another. And colors opposite of each other on the color wheel, have nothing in common but these contrasting opposites are what make up complementary hues and work great to define focus in an illustration. The color wheel contains two qualities of hue warm and cool and I'd like to show you more about these now. So this is is our 12 base colors of a pigment color wheel. Now I say 12 colors but you can also say 12 hues, hue and color are interchangeable, so these are 12 hues I'm showing you here, and from these 12 hues you can derive millions of different hues for your given project. Now within this color wheel, it can be separated into two distinct categories. And those two categories are. Warm hues and cool hues. So the cool hues are violet, blue violet, blue, blue green, green, and yellow green. These all have the attribute associated with a cool hue, is that they're cooler in terms of their value and what they give off. Now, the other opposite of this color wheel are the warm hues.
And those are red violet, red, red orange, orange, yellow orange, and yellow. And once again, the characteristic they give off is a warm feeling. And so these are the two types of hues within colors. You have warm hues and you have cool hues. There is no such thing as like a lukewarm hue. It doesn't exist. Whatever color you pick is gonna fall into one of these two camps in terms of how this hue is categorized. Now, how do you use these in an illustration? Well I'm gonna show you one project I worked on. And this was the exploratory project for a local tourism board in Salem, Oregon, where I live. And these were banners that we're gonna hang up on the street to encourage people to explore and shop downtown. So, the specific style I used here is what I call a segmented style so I picked. And this is another aspect we'll cover later in the course. Is picking an appropriate style. I picked a simplified style for this. One, because it worked well for the specific audience and two, it also worked well for the type of printing we are gonna do, which was screen printing. So this is my color palette in the middle here.
And the hues that I decided to use in this approach were warm color hues. So it comes from the, the warm hue side of the color wheel but, this exact same design can also be rendered using cool hues and I'm gonna show you that now. So the exact same design showing here but instead of using warm hues I use cool hues to pull it off and these were actually, the actual comp directions that I went and was presented to the board. Now just to add a little bit truth to advertising here, is that when I pitched them, and this is the great thing about working with a committee is that they couldn't all agree on this, and they were never used because they thought they were too fun. So, go figure. That's the reality of being an illustrator. But it's how I used warm and cool hues to come to the final design approach in working out my color on this specific design. Now when you leverage warm or a cool color palette, it's a great way to effectively improve the impact of your illustration. It can also help you visually establish a concept in relay and in motion to the viewer as well. And that's a really great part, is the emotional value that either a warm or cool hue can activate within an illustration. But we're gonna go over emotional aspects of warm and cool hues in more detail later.
- Choosing a style
- Establishing primary and secondary light sources
- How lighting affects color
- Working with the color wheel
- Building a global color wheel
- Creating emotion through color
- Using gradient blends
- Spit detailing
- Using custom brushes
- Rounding detail with the VectorScribe plugin
- Adding depth
- Finding inspiration