Color associations

- [Narrator] The color or colors you choose for your logo…should enhance the attributes of the company.…Color connotations are cultural, personal…and sometimes contradictory.…Red symbolizes love, passion and strength.…It also conveys danger and aggression.…Pink is feminine, sweet and associated with childhood.…Blue is calming, protecting, professional and serious.…It also carries connotations of authority and success.…Brown is earthy, natural.…

Orange conveys Autumn, Halloween and citrus fruits.…Green is healthy, fresh, natural, fertile and organic.…In the US, it's also the color of money…and can be associated with envy.…Black is solid and powerful.…It can also connote mourning and death.…Gray is practical, earnest, traditional and creative.…White is the color of peace, it connotes purity…and in the medical context, it's sterile.…

Yellow is warm, happy and sunny.…On the other hand, it's also associated with cowardice.…Purple is sophisticated and classy,…it's associated with affluence.…There are positive and negative connotations…