Join Nigel French for an in-depth discussion in this video Color associations, part of Logo Design: Techniques (2016).
- [Narrator] The color or colors you choose for your logo…should enhance the attributes of the company.…Color connotations are cultural, personal…and sometimes contradictory.…Red symbolizes love, passion and strength.…It also conveys danger and aggression.…Pink is feminine, sweet and associated with childhood.…Blue is calming, protecting, professional and serious.…It also carries connotations of authority and success.…Brown is earthy, natural.…
Orange conveys Autumn, Halloween and citrus fruits.…Green is healthy, fresh, natural, fertile and organic.…In the US, it's also the color of money…and can be associated with envy.…Black is solid and powerful.…It can also connote mourning and death.…Gray is practical, earnest, traditional and creative.…White is the color of peace, it connotes purity…and in the medical context, it's sterile.…
Yellow is warm, happy and sunny.…On the other hand, it's also associated with cowardice.…Purple is sophisticated and classy,…it's associated with affluence.…There are positive and negative connotations…
Author
Nigel French
Updated
12/16/2016Released
11/4/2014- Generating logo ideas
- Choosing the right typeface
- Designing with simple shapes
- Adding shine, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Preparing final files
Skill Level Beginner
Duration
Views
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Introduction
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Welcome59s
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1. What Makes a Good Logo?
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The purpose of a logo1m 56s
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What makes a good logo?1m 55s
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Doing your homework1m 56s
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Generating ideas1m 35s
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2. Exploring Type Variables
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Choosing the right typeface1m 23s
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Exploring type variables1m 45s
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Add or remove one thing3m 24s
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Replacing letters with words4m 23s
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3. Type Treatments
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Outlined type5m 53s
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Working with warped type11m 5s
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Creating a monogram5m 34s
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Creating a handwritten logo5m 36s
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Creating a stacked type logo2m 40s
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Perspective type3m 49s
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Creating a vintage label12m 50s
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4. Designing with Simple Shapes
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Lines5m 26s
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Arrows5m 53s
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More arrows3m 51s
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Squares and rectangles7m 21s
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Circles and ellipses3m 31s
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Triangles and diamonds6m 19s
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Stars4m 58s
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Polygons5m 19s
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Abstract shapes5m 12s
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Geometric patterns5m 42s
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5. Logo Motifs
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Designing a seal logo5m 52s
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Designing a shield logo7m 36s
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Designing a ribbon logo2m 34s
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Designing with hearts5m 27s
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Taking inspiration from patterns10m 13s
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6. Logo Effects
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Creating shine1m 37s
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Creating gloss3m 26s
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Creating a bevel effect9m 17s
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Working with transparency3m 43s
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Adding texture to a logo1m 57s
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7. Choosing Logo Colors
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Color associations1m 39s
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Combining colors1m 58s
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Converting process to tints1m 46s
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8. Lines and Stripes
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Offsetting mutliple paths3m 48s
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Working with stripes6m 24s
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Creating a circular maze3m 23s
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9. Simple 3D and Shadow Effects
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Type on a cube7m 55s
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Perspective extrusion7m 27s
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Adding a shaded shadow3m 35s
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10. Finalizing the Logo
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Preparing print files4m 28s
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Preparing screen files4m 39s
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Conclusion
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Goodbye31s
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Video: Color associations