Join Von Glitschka for an in-depth discussion in this video Client feedback, part of Foundations of Logo Design.
The creative process is rarely a trouble free one.…Almost always you will encounter hiccups along the way, and how you deal with them…will greatly affect the final results of the logo project and the creative…relationships you have with your clients. In this chapter, we'll cover no Frankensteining.…Revisions, the good, the bad, and the ugly.…What to do when the client rejects your design?…Your design batting average, persuasion techniques, project change of course and…the Island of Misfit Logos. A client's response to design is the…greatest unknown factor in any design process, logo, or otherwise.…
So learning how to interpret feedback, reply to that feedback, and keep a project…progressing forward can be challenging but not impossible as you'll see.…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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