Typefaces are like clothes, you want to make sure you're dressed appropriately for the occasion.
that represent values … that companies commonly wish to project. … The typefaces are critical to conveying that message. … Technical is cool, aloof, minimalist. … Friendly is rounded and approachable. … Switch these typefaces and the message … would be quite different. … For Creative, there's a single tweak, … one small change is enough to convey the message. … It is solid and dependable. … Caring is in a trustworthy serif typeface. … The C embraces the word. … between the thick and thin parts of the stroke. … This style of typeface is often used … to convey exclusivity and sophistication. … Try this yourself. … Try taking these words or other adjectives … that convey positive qualities of certain types of business … and set them in a range of typefaces. … Every typeface has its own personality. … It's often said that typefaces are like clothes. … And as with clothes, you want to make sure … you're dressed appropriately for the occasion. … …
- Choosing the right typeface
- Exploring type variables
- Replacing letters with words
- Creating a circular logo
- Creating a hand-drawn logo
- Designing with simple shapes
- Offsetting multiple paths
- Creating isometric type
- Adding gloss, texture, beveled edges, and transparency
- Designing with negative space
- Choosing logo colors
- Converting colors
- Preparing final files
Skill Level Intermediate
Photoshop for Designers: Type Effectswith Nigel French2h 51m Intermediate
Side Hustle Strategies for Designerswith Dustin Lee1h 3m Intermediate
Photoshop for Designers: Working with Illustratorwith Nigel French2h 45m Intermediate
What makes a good logo3m 48s
1. Exploring Type Variables
2. Simple Type Treatments
3. Designing with Simple Shapes: Part 1
4. Designing with Simple Shapes: Part 2
5. Advanced Techniques
6. Logo Effects
7. Choosing Logo Colors
8. Finalizing the Logo
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