Join Nigel French for an in-depth discussion in this video Choosing the right typeface for the message, part of Designing a Logo.
Take a look at these logos. I'm sure you recognize them all. What they have in…common is there are all nothing but type. There is no illustration there.…It's all just letters. So that means that even though we may not be Illustrators,…we can create impactful and successful logos that really convey an image working…with type alone. But of course we need to use our type skillfully. So let's…take a look at some suggestions for working with type in logos.…So here are some suggestions for working with type in your logos. As we saw…before every front has its own personality. Typefaces are like clothes.…
You don't want to be caught wearing the wrong clothes for the wrong occasion and…we want to keep things simple.…Here we are again with that recurring theme; keep it simple. No more than two…fonts. In fact, you probably only want to use one font in your logo. Very few…logos use more than two fonts. And while it may be tempting to experiment with…these fun fonts, chances are that they are going to give your logo a very dated look…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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