Choosing the right graphics format

- We've already talked a little bit about why you might want…to choose one image format over the other,…but I wanted to take a moment to sort of dive…a little bit deeper into that, to give you a…real world scenario that you may deal with…as you're creating web graphics.…I have here several different web ads,…and these are all just standard ad format sizes,…you can see in the Artboards panel, if you open that up,…the different sizes that are available to you.…So we have a Pop-Under which is 720x300,…a Square Pop-Up which is 250x250,…a Large Rectangle which is 336x280,…we've got the Leaderboard which is the 728x90 right here,…we also have the 468x60 banner right down here at the bottom…where it says "we build apps,"…we have a vertical rectangle over on the far right-hand side…which is 240x400.…

So all of these are standard ad sizes,…all of which can be exported out as different file types,…and for various reasons.…So let's explore these and see exactly what I would do…as I was going through and exporting them individually.…