Join Deke McClelland for an in-depth discussion in this video Choosing the perfect spot colors, part of Creating and Adapting a Logo.
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- In this chapter, I'll show you…how to turn your black and white logo…into a multi-color print job…using nothing but Pantone inks.…And the idea here, is that we want to create…a color logo that will reproduce reliably,…whether printed in a company publication,…such as a brochure or a mailer,…where we control the process.…Or, submit it to a magazine or other periodical,…in which case, we really have no control.…And I'm choosing Pantone colors for four reasons.…First of all, Pantone is the international standard…for color matching.…
Second, by assigning Pantone spot colors,…we can rest assured that our logo…is going to look a specific way,…regardless of the commercial printer that reproduces it.…Third, these are all solid colors,…so we don't have to worry about half-toning.…And fourth, the entire range of…1,755 Pantone spot colors…are mixed from 13 base pigments.…Meaning that you can venture well outside the CMYK gamut.…And as you'll see, you don't even have to work in CMYK.…
We can leave our documents set to RGB,…
- Identifying the brand's objectives
- Sketching a design
- Drawing the artwork in Illustrator
- Selecting the perfect font for a logo
- Adding type
- Choosing and assigning spot colors
- Adding vector-based shading with gradients
- Using photographic details for a more photorealistic look
- Changing the orientation of a logo
Skill Level Intermediate
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1. Brainstorming and Development
2. Drawing the Art for Your Logo
3. Setting the Type
4. Assigning Spot Colors for Print
5. Adding Device-Independent Shading
6. Adding Some Photorealism
7. Changing the Orientation
Until next time1m 40s
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