From the course: Creating and Adapting a Logo
Unlock the full course today
Join today to access over 22,400 courses taught by industry experts or purchase this course individually.
Choosing the perfect spot colors
From the course: Creating and Adapting a Logo
Choosing the perfect spot colors
- In this chapter, I'll show you how to turn your black and white logo into a multi-color print job using nothing but Pantone inks. And the idea here, is that we want to create a color logo that will reproduce reliably, whether printed in a company publication, such as a brochure or a mailer, where we control the process. Or, submit it to a magazine or other periodical, in which case, we really have no control. And I'm choosing Pantone colors for four reasons. First of all, Pantone is the international standard for color matching. Second, by assigning Pantone spot colors, we can rest assured that our logo is going to look a specific way, regardless of the commercial printer that reproduces it. Third, these are all solid colors, so we don't have to worry about half-toning. And fourth, the entire range of 1,755 Pantone spot colors are mixed from 13 base pigments. Meaning that you can venture well outside the CMYK gamut. And as you'll see, you don't even have to work in CMYK. We can…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.