Join Nigel French for an in-depth discussion in this video Choosing colors for the logo, part of Designing a Logo for a Band.
…In evolving the logo, it's now time to talk about colors.…My client supplied me with this file early on.…It's a mock up of their forthcoming CD release,…and they expressed a liking for this pink color.…So using that as my starting point, I matched that…to Pantone 672, and then I built some color themes.…Based upon Pantone 672, and I did that using the color guide in illustrator.…So what I want to do is select that square first of all,…to which 672 is applied, and then come and click Edit colors.…
If I now use the eye dropper, get colors from selected art, I…can then choose different color harmony rules and I did this three times.…Once for analogous, ones for complimentary, and one for…triad, and each time I saved those color themes.…To save a color theme, I'm going to click on the…folder right there, and then you can name it like so.…Click OK, and then that will appear on your swatches panel.…
So then, with various iterations, I just applied these colors to my pieces of type.…In addition to which, for each color harmony rule, we…
Want more information about building a solid logo? Check out Nigel's Designing a Logo Topics include:
- Exploring type casing, weight, and alignment
- Evaluating typefaces
- Adding an enclosing shape or lines
- Presenting different ideas to clients
- Choosing colors
- Fine-tuning the design
- Saving separate versions of the logo
Skill Level Intermediate
1. The Design Brief
2. Exploring Ideas
3. Presenting Ideas
4. Finessing Ideas
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