Your brand colors will be an important part of your design, but how you use them will be more important. Learn how to organize your colors so that they train the viewer and guide them to act.
- [Instructor] A key step before wireframing your design…is to determine a color palette upfront.…While your brand will help guide your color choices,…how you implement those colors will matter.…For example, while this sell sheet…is clearly using the BooginHead orange,…the color usage is reserved…for the header and the footer only.…If the color were, instead, used…as the entire background of the piece,…it would deter from the vibrancy of the products themselves.…BooginHead could've also chosen to use…their orange for all of the supporting text,…but this would've made it hard…for key phrases to stand out.…
This is why their color choices really work throughout.…In the case of Sportiqe, however,…their red plays a large role in the design…by acting as the color for images and headlines.…There are pros and cons to this.…The red pulls the viewer in,…but it also gives equal weight…to every headline and call out box,…even though the information might not be equally important.…Here is my company's color palette on its own.…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
- Mark as unwatched
- Mark all as unwatched
Are you sure you want to mark all the videos in this course as unwatched?
This will not affect your course history, your reports, or your certificates of completion for this course.Cancel
Take notes with your new membership!
Type in the entry box, then click Enter to save your note.
1:30Press on any video thumbnail to jump immediately to the timecode shown.
Notes are saved with you account but can also be exported as plain text, MS Word, PDF, Google Doc, or Evernote.