The Right Time to Change One Thing While Designing a Logo


show more Changing one thing provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Logo show less
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Changing one thing

Take a look at these logos and what's interesting about them is that they all work by making a very subtle tweak to the type or adding one very small component, which completely makes the logo. So maybe one letter is bigger or we've got the famous FedEx logo up here, where the E and X come together to give a reverse out arrow or there is the tick taken out of the O and the S where they meet in the Microsoft logo. The house that's made of the H in the shelter logo. The dots on the J and the I made into an infinity sign in the Fujitsu logo, etcetera.

So what I want to do now is I want to take these very clever, very simple concepts and try and apply them to my logo in progress and I'm going to pick up pretty much where I left off in the last video where we have got just the company name as now one word just like American Airlines done here. No space between those two words and I'm differentiating the two words by column. So this is a starting point, this is a Myriad ...

Changing one thing
Video duration: 11m 39s 2h 57m Intermediate

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Changing one thing provides you with in-depth training on Design. Taught by Nigel French as part of the Designing a Logo

Subject:
Design
Software:
Illustrator InDesign
Author:
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