Join Nigel French for an in-depth discussion in this video Changing one thing, part of Designing a Logo.
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Take a look at these logos and what's interesting about them is that they all…work by making a very subtle tweak to the type or adding one very small…component, which completely makes the logo. So maybe one letter is bigger or…we've got the famous FedEx logo up here, where the E and X come together to give…a reverse out arrow or there is the tick taken out of the O and the S where…they meet in the Microsoft logo. The house that's made of the H in the shelter…logo. The dots on the J and the I made into an infinity sign in the Fujitsu logo, etcetera.…
So what I want to do now is I want to take these very clever, very simple…concepts and try and apply them to my logo in progress and I'm going to pick…up pretty much where I left off in the last video where we have got just the…company name as now one word just like American Airlines done here. No space…between those two words and I'm differentiating the two words by column. So…this is a starting point, this is a Myriad Pro, so I have not yet decided which…
- Choosing the right typeface
- Exploring transparency, warped type, and other treatments
- Working with line, shape, and imagery in a logo symbol
- Considering current trends in logo design
- Fine-tuning a design after client selection
- Drawing up usage guidelines
Skill Level Intermediate
Designing a Logo for a Media Companywith Nigel French53m 51s Intermediate
1. Defining the Parameters of the Job
2. Type-Only Logos
3. Type Treatments
4. Designing a Logo Symbol
5. Selecting and Preparing the Finished Logo
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