Join Von Glitschka for an in-depth discussion in this video Challenge scenario: Create a logo for , part of Foundations of Logo Design.
Now that we've covered the various aspects of collecting, processing and exploring…essential client information in the last few chapters.…It's time to put it to the test. In the exercise files for this video,…you'll find a project creative brief for a new pharmaceutical product called Adnil.…That's Linda, spelled backwards. Your creative challenge is to read through…this creative brief thoroughly. Glean insights, take notes.…
Do any research you feel is warranted, and then produce the following, as fast as you can.…At least 40 simple thumbnail sketches, the more the better.…Then, pick your 3 strongest ideas and refine the drawings so you have a design…you can build from in vector form. This is the key phase in the ideation…process, so don't truncate the time you take to draw out your rough ideas.…
You want to open up the creative flood gates and let your concepts flow out…freely without hesitation. Don't worry about how appropriate an idea is.…Just keep drawing and explore potential design directions derived from the…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
Creative Inspirations: Doyald Young, Logotype Designerwith Doyald Young1h 41m Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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