From the course: Design a High-Impact Sell Sheet

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Challenge: The content worksheet

Challenge: The content worksheet - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

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Challenge: The content worksheet

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- [Instructor] Now that we've discussed the types of content you should include in your sell sheet, it's time to get that content written out all in one place. In the exercise files, you'll see three content worksheets. One is to use if you're selling a product, one is to use if you're selling a service, and one is to use if you're selling or raising funds for your company. Go ahead and choose the worksheet that most aligns with your goals and begin answering the questions. As you do, consider your target audience and the tone that you should use when speaking to them. You're welcome to answer these questions from a first-person perspective, but you'll have to rewrite that content later to speak in third-person if you do that. Because of this, I've gone ahead and listed the questions as if they were being asked by your core customer. This will hopefully get you in the mindset of speaking to that customer directly and might impact your word choices. When in doubt, write with authority…

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