Three different worksheets are available to walk through, one for each type of sell sheet. By answering the questions on one of these worksheets, learn how you will have an outline of your content ready to go.
- [Instructor] Now that we've discussed the types…of content you should include in your sell sheet,…it's time to get that content written out all in one place.…In the exercise files, you'll see three content worksheets.…One is to use if you're selling a product,…one is to use if you're selling a service,…and one is to use if you're selling…or raising funds for your company.…Go ahead and choose the worksheet…that most aligns with your goals…and begin answering the questions.…As you do, consider your target audience…and the tone that you should use when speaking to them.…
You're welcome to answer these questions…from a first-person perspective,…but you'll have to rewrite that content later…to speak in third-person if you do that.…Because of this, I've gone ahead and listed the questions…as if they were being asked by your core customer.…This will hopefully get you in the mindset…of speaking to that customer directly…and might impact your word choices.…When in doubt, write with authority and clarity.…I'll go ahead and fill out…
- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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