Join Von Glitschka for an in-depth discussion in this video Carlos Fernandez, part of Foundations of Logo Design.
The next designer we're going to take a look at is Carlos Fernandez.…He's designer based out of Houston, Texas, and the logo I want to share with you is…one he designed for a real estate investment group.…Now, when you take a look at Carlos' sketches for this, what I love about his…sketches is he's problem-solving visually. Before he ever moves to vectors.…So, hasn't laid down one anchor point in vector art yet, and he's still working out…his design, working out the shapes, and drawing them with shape building in mind.…
Meaning, he's thinking about how he's going to create it in vector form.…And he's doing that in this drawing stage and he's art directing himself.…And you can see how he's clarifying different shapes, refining them, and…improving the overall clarity. Once he has that finalized, then he moves…to vector form. So once he's in vector form, he now has…everything needed to build a really impressive mark here.…So that's what I like about Carlos' work is that it's, it's impeccable.…
The, the vector work is strong. It's, it's well thought out and not only…
- Gauging client perceptions
- Determining the scope of work
- Quoting a project
- Profiling the client
- Developing a brand name
- Isolating design directions
- Crafting a visual identity
- Pitching your work
- Presenting brand systems
- Handling a change of course
- Making style guides
- Developing a brand narrative
Skill Level Appropriate for all
1. The Client
2. Project CSI
3. Exploratory Process
4. The Design Process
5. The Pitch
6. Gathering Feedback
7. The Launch
8. Staying Inspired
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