From the course: Brand Redesign: Small Business
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Branding uniforms and vehicles - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Branding uniforms and vehicles
- [Instructor] Consumer facing brands are under constant scrutiny. A company can provide horrible services, yet have a stellar logo and marketing strategy that will bring in new business for a while, but eventually over time if not resolved, will end up tarnishing their brand in the public's eye. Likewise, a good company providing quality customer service and dependable products can have a very weak brand identity yet still survive but growing their business, and drawing in new customers who can experience their service firsthand will be a lot harder to achieve. The key to both is to do them both well, and the easiest and most effective way to promote publicly everyday and grow a business like OneStop Pro is through the continuity of branding via uniforms and vehicle graphics. So let me show you how we did this for this client. Now this is their old uniforms, and it had their old ugly logo on it, and there's a lot of problems with the logo. Primarily one of the big ones is they used…
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